Are too strapped for time to add more to your plate
Don’t know exactly what your site should say to attract practical support
Are ready for a site that gives you more legitimacy, visibility, and funding
Care deeply about the communities you work with
if you...
...Keep reading. You're in the right place.
take your existing website and make it more actionable.
(the website renaissance)
Here's what we can do together...
$1900 — give your website a renaissance
This is a good option for you if:
✔ You want to write your own copy, but you need some help strategizing
✔ Your website, as it is now, communicates most of what you want it to, but you know it could be better
✔ You or someone on your team has bandwidth to work through suggestions, brainstorm new ideas, and implement feedback
Do you feel pretty good about your site as it is now, but want to make sure it's working to achieve your goals? We will go through every line of copy with a fine-toothed comb and give you all the strategy you need to make it better. You’ll get an hour-long strategy session, a giant google doc full of concrete tips and actual copy ideas you can steal, and a second set of eyes on your site as you implement changes.
let us write you a website that makes supporting your mission an easy yes.
(The website revolution — most popular)
Ready to have messaging you know resonates with your supporters and brings more people like them into the fold? Let's take the guesswork out of it. Before we write a single word, we do a deep dive with your supporters. We learn — in their own words — who they are, what they care about, and specifically what happens in their heads before they decide to give or get involved. Then, we take all of that juicy research and turn it into a website that speaks to people like them — and makes it a no-brainer for them to give.
This is a good option for you if:
✔ You're ready to have a website that communicates the value of your work and speaks to your trustworthiness as an organization
✔ You want your words to motivate your readers to take action
✔ You and your team are busy. You need a process that won’t add hours of work to your already-full plates
✔ You're excited to enlist the help of experts
starting at $4700 — give your website a revolution
Give your team training that will empower them to think and write like copywriters.
(the wealth redistribution... of copywriting knowledge)
Mission-driven work is often about mobilizing people. Copywriting mobilizes people with words. Let’s give your in-house writers the skills to do just that.
Over the course of a few hour-long sessions (with time for practice built in), your team can learn to write words that convince your supporters and donors to take action.
This is a good option for you if:
✔ Your team is the bomb.com. But they don’t have experience or training in conversion copywriting
✔ You want your team to have the best persuasive writing tools at their disposal
✔ You want not only your website, but every piece of copy that comes from your team (emails, paper materials, blog posts, social media, etc) to serve an explicit purpose — and to be effective at fulfilling that purpose
✔ There’s plenty on your team’s plate, so you want this to be a valuable use of everyone's time. Instead of made up homework, you want your team to learn by applying this skill to actual to your actual mission.
starting at $1500 — Give your team the tools to think and write like copywriters
Next step >
You tell me all about you. Once you book your project, you receive a questionnaire where I ask you questions about your goals and what you've already tried to achieve them. I want to know what would make this experience a massive success for you (in addition to the questions you'd expect me to ask — getting to know your org, mission, values, and team).
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We hop on a 60-minute call to dive into details. I ask you even more questions to make sure I’m understanding your audience, your brand voice, and your goals correctly. You can also (always) ask me any questions you have. And we'll start to strategize, together.
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Research, research, research. Our goal is to create language that doesn’t just resonate with your readers; it convinces them to take action. To do that, we need to understand why they're on your site and what they need to hear to be convinced. I'll even hop on the phone with a few of your supporters to learn — directly from them — what motivates them to give.
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This is the part where I stare at my blinking cursor, so you don't have to. I take all of that juicy research and transform it into words that speak to your people and sound like your team. I bring on an editor and other consultants as needed, so you get more than one set of eyes on your copy before it lands in your inbox (without having to hire multiple consultants, yourself).
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The fun part: you get to see your copy! You let me know what you love about what we’ve created, what you have questions about, and what needs tweaking. Two rounds of revisions are built into the process, so we have the opportunity to get every word right.
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back to the beginning >
🎉 Hit publish, pop the sparkling cider, and celebrate. Once our project is wrapped up, we get to watch the donations, support, and positive feedback roll in. I'll also ask you for feedback, thank you for being so spectacular to work with, and make sure you feel confident about how to promote and make the most of your new copy, going forward.
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How we make sure every word speaks to your supporters and sounds like you (in six steps)
the process, aka...
- Frenchie Ferenczi
"Kaitlyn is an amazing listener, a deep thinker, and a strategic partner.
When I measure the cost of the time it would take me to write copy that is less than half as good (and less than half as conversion-friendly) as the copy Kaitlyn wrote, the price was more than worth it, and a total no-brainer."
- Lilly Sparks
"I'd interviewed a couple other copywriters, and it was clear that Kaitlyn was next level.
She is incredibly thorough in her work, and really takes the time to understand before doing. Since working with her on our new conversion flow, we've gained over 200 new customers just from those emails alone!"
clients say:
What the people are Saying:
Get simple, to-the-point emails once a week that tell you how to make your words sound better and accomplish more. No spam, only strategy.
Never ask yourself, "Is there a more effective way to say this?" again
my best copy TIPS, STRAIGHT TO YOUR INBOX
You're in!
*virtual high five*